Most businesses start with a degree of hustle: finding customers, trying things, and doing whatever is necessary to prove the idea can work. But the business that got you here won’t necessarily take you where you want to go next.

In this video, I look at what happens when Version 1 of your business no longer quite fits — your customers, your ambitions, your life, or your definition of success. Rather than automatically adding more marketing, more hours or another new tool, the answer may be to redesign something more fundamental: your target customer, offer, pricing, delivery, focus or approach to finding clients.

I finish with four questions to help you think about your own next version:

1. What’s working — and what’s getting in the way?

2. What area of the business needs redesigning?

3. What decision have you been postponing?

4. What would make the next version of your business worth building?