Privacy Policy

Last updated: 23-11-25
Owner: Mark Elliott Coaching / ArrestedArt.com
Website: arrestedart.com

Mark Elliott Coaching (“we”, “us”, “our”) is committed to protecting your personal data. This policy explains what we collect, why we collect it, how we use it, and your rights under UK data-protection law, including the UK GDPR and the Data Protection Act 2018.

1. The Data We Collect

We may collect and store the following information:

Information you provide directly

• Your name

• Your email address

• Any information you choose to share when completing contact forms, booking a session, joining a newsletter, or downloading free resources/tools.

Information collected automatically

• Basic analytics data (e.g., pages visited, time on site) via cookies or similar tools.

• You can manage cookie preferences through your browser settings.

2. How We Use Your Information

We use your data for the following purposes:

a. To respond to enquiries

If you contact us through the website, we use your details to reply to your message.

b. To provide coaching services

If you book a call or work with us, we use your information to deliver those services.

c. To send marketing emails

If you sign up for our newsletter, download a free tool, or opt-in for updates, we may send:

• Newsletters

• Updates about our services

• Follow-up emails related to the free tool you downloaded

• Information about events, workshops, or coaching programmes

• Occasional promotional emails

You can opt out of marketing at any time by clicking unsubscribe or contacting us directly.

d. To maintain and improve our website

We use anonymised analytics to understand how visitors use the site.

3. Legal Basis for Processing

We process your data under the following lawful bases:

• Consent – for collecting your email address for newsletters, downloads, or free tools.

• Legitimate interests – for sending follow-up emails relating to content you downloaded, or replying to enquiries.

• Contract – when you book coaching sessions or request services.

• Legal obligation – for record-keeping, accounting, or regulatory requirements.

4. How Long We Keep Your Data

We keep your personal data only as long as necessary:

• Marketing data: until you unsubscribe or ask us to delete it

• Client data: up to 7 years, in line with UK accounting requirements

• Website analytics: generally stored for 26 months (Google Analytics default)

• 5. Sharing Your Information

  We do not sell or share your data with third parties for their marketing.

  We may use trusted service providers solely to run our business, such as:

  • Email delivery platforms (e.g., Mailchimp, or equivalent)

  • Booking systems (e.g., youcanbook.me)

  • Website hosting or analytics providers (e.g. Squarespace)

  These providers only process your data on our behalf and follow UK GDPR requirements.

  6. Where Your Data Is Stored

  Your personal data may be stored on secure servers located in the UK, EU, or countries with adequate data-protection safeguards.
  Where data is stored outside the UK/EU, we ensure appropriate protections (e.g., Standard Contractual Clauses).

  7. Your Rights

  Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion (“right to be forgotten”)

  • Withdraw consent at any time

  • Object to marketing

  • Request data portability

  • Make a complaint to the ICO (Information Commissioner’s Office)

  To exercise any of these rights, email us at:
  mark.elliott@arrestedart.com