My Story

I’ve spent more than 30 years inside businesses — starting some from scratch, trying to grow others faster than I should have, fixing what I could, and occasionally realising it was time to walk away.

I’ve worked across startups, scaleups, agencies, and manufacturing. I’ve been close to the decisions that matter — the ones that look sensible on paper and turn out to be costly later, and the quieter ones that don’t feel dramatic at the time but change everything. I’ve had successes, I’ve made mistakes, and I don’t treat either lightly.

What draws me to coaching isn’t transformation for its own sake. It’s helping capable people think clearly when the stakes are real and the consequences matter — financially, professionally, and personally.

Most of the people I work with already have a business that functions. They know their subject matter. They have clients, responsibilities, and a track record. What they’re often wrestling with isn’t motivation, but direction. Decisions linger. The business feels heavier than it should. Everything carries more weight than it used to.

Being at this stage of life has advantages. You’re not starting from scratch. You have experience to draw on. You know what you don’t want to repeat. You may not have all the answers yet, but you’re better at recognising the wrong ones.

My role is to slow things down enough for perspective to return. To offer challenge where it’s needed, and structure where things have become tangled. I’m comfortable sitting with uncertainty while choices take shape, rather than rushing to tidy conclusions.

I’m person-centred, thoughtful, and direct. I bring practical experience from working with hundreds of businesses across different markets and models. I care about values, but I care just as much about whether decisions are workable in the real world.

At its best, my work helps people build businesses that are commercially sound, personally sustainable, and workable for the life they’re actually living now.