Setting Annual Goals That Actually Last (Even When Real Life Gets in the Way)

Most annual goals don’t fail because founders lack discipline. They fail because they were never designed to survive contact with real life.

If you’re running an established business, you already know how quickly good intentions can be overtaken by client demands, unexpected opportunities, and shifting personal priorities. This article explores how experienced founders can reflect on the year just gone, set RAISE goals that energise rather than exhaust, and design an environment of values, principles, and accountability that keeps progress alive long after January fades.