Clarity. Focus. Confidence
Double Your Profitable Clients
You’ve already built a business that works. You have clients. Revenue is coming in.
But something isn’t quite right.
The work isn’t always as profitable as it should be. Decisions take longer than they should. And it’s not always clear which clients or work are actually worth focusing on.
The work we do together is designed to answer three questions:
Which clients are actually worth having?
Which work is genuinely profitable?
What should you focus on next to double your clients?
About Me
I’ve built, grown, and sold businesses. I’ve worked inside companies where decisions mattered, and where getting them wrong was expensive.
My work now focuses on service founders who have something that works, but isn’t working as well as it should.
I don’t apply a fixed method. I start by understanding what’s actually happening in your business, where revenue is coming from, where it’s being lost, and where decisions are slowing things down. Then we fix the constraint.
The tools follow that. Not the other way around.
Who is this for?
You are an expert in what you do. You create great work with clients. Clients love working with you.
Perhaps you're doing a lot of work that isn't paying as well as it could. Or you've got a mixed client base and no real clarity on which segment to focus on. Maybe you're slow to make decisions because the picture isn't clear enough to act on. Or you've been meaning to sort something out for a while and keep putting it off.
You don't need more activity. You need a clearer picture of what's actually working, and a plan to double down on it.
What tends to happen
Tony had a working business but no clear view of where his best revenue was coming from. After working together, focusing on the right channels and the right clients, his revenue was 10x what it was when we started, and now he is aiming for his first £1m.
Lisa had been relying on the same network since starting her business. After mapping her Customer Journey and identifying where the gaps were, she built a pipeline of clients she'd never worked with before and signed new deals faster than before..
One client had been stuck on a major business decision for two years. Couldn't move on it, overthinking and overplanning. Less than three months in, she made the call. And two months later, her international wholesale distribution had tripled.
None of them needed more effort. They needed to see the right thing clearly and act on it.
How it works
We start with a 90-minute session. I'll ask the right questions and by the end of it we'll have clarified what’s happening in your business, what’s getting in the way, what you need to achieve your success and have built your One-Page Plan together: a practical tool that covers what you're trying to achieve in the next 90 days, what's getting in the way, and what you're doing first.
This isn't just a vision exercise. It plugs straight into The Curve: software that enables you to keep your goals visible, track progress month to month, and make sure our sessions stay focused on what actually matters instead of what doesn’t.
Depending what comes up we might use:
Lean Canvas - when the issue is which clients are worth having, what makes your offer the right one for the right people, or why some work converts and other work doesn't. We use it to separate profitable signal from background noise.
Customer Journey - when the issue is which clients are actually profitable, where effort is being wasted, or how to get more of the right kind of work flowing in.
Mental Fitness - when the issue isn't the business. It's you. The slow decisions, the avoidance, the patterns that keep repeating even when you know what you should be doing. We work on that directly.
Sometimes one tool. Sometimes a combination. But the focus is always the same:
clear decisions, followed by focused action.
Whilst managing the business day-to-day.
What you get
1 - 2 private sessions per month (60 minutes - 90 minutes) → focused on real decisions.
A clear one-page plan → so you always know what matters next.
Access to The Curve → so your progress stays visible and gives you momentum.
Direct commercial experience in the room → not just coaching, experience-based judgement and strategy.
“This year I have a vision of where my business is going. I am positive, optimistic and excited about where it is going.”
The GOAL after 90 days
You know which clients & work are worth growing.
Your pipeline is more intentional, less reactive.
You're making decisions faster, and with more confidence.
Your business starts to feel simpler and more profitable.
Investment: £1,500 per quarter (payable monthly)
—or— pay for individual elements as needed.
Payment plans available
