My first job was in a technologically advanced UK company, but through their lack of vision the company remained small. My second job was working for a US company with a grand vision, and exactly the same products. This company was successful and was sold for $1.5bn. I was part of that team and I learnt that it takes more than a good product to create success.

Next I worked in other peoples’ startups, learning about attracting investment, creating marketing that worked and selling products and services that people and businesses loved. Eventually I created my own company. This was going great, we had a great range of products that had begun to sell around the world, we had a team of 7 and a turnover of £1m. I was a first time CEO and I was naïve. A disaster struck with a government policy we hadn’t seen coming, then another problem with our international manufacturing and in a short space of time the business collapsed and I had personal debt. I was broken.

I wish I hadn’t been so busy building the business that I missed the impending disasters, I wish that I had a wise counsel to challenge me and help me grow. So I became the coach that I wished I had found for my own company.

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© Mark Elliott 2019